Search launched for a professional pillow tester to review hotels – and be paid £100 for each night’s sleep

A poll of 2,000 adults revealed that 75 per cent of Brits confessed bad sleep ruins their holiday.

Only 12 per cent claim to sleep well in hotel beds due to the pillows, with nearly a third ( 29 per cent) resorting to bringing their own pillows on holiday with them.

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The research has led to a newly created dream role - the hunt is on for a Chief Pillow Officer to test pillows over 52