Firms missing out on China trade
Anita Zhang founded Acolink in 2015 to create a one-stop shop for dealing with trade issues regarding the economic powerhouse.
Speaking to The Yorkshire Post, Ms Zhang said: “At the moment there are a lot of opportunities between the UK and China. I don’t think enough SMEs are realising it or knowing how to trade with China.”
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Hide AdChina’s growing middle class presents an opportunity for British firms to tap into, Ms Zhang says, and one of the most in demand segments is fast moving consumer goods.
Businesses that do take the tentative steps in engaging in conversation with potential Chinese trading partners need to follow up and convert these discussions into sales.
Language barriers may sometimes get in the way, says Ms Zhang, leaving British traders optimistic of sales but no concrete guarantees of conversion.