Advert banned over German stereotype
A radio advert was banned for implying that Germans are tyrants, the advertising watchdog said yesterday.
Publicity for Reed’s recruitment website featured a man speaking to his boss, who answered angrily in German.
A voice-over said: “Boss a bit of a tyrant? Find your perfect boss on the UK’s biggest job site.”
The advert, which sparked 13 complaints, was found to be offensive by the Advertising Standards Authority (ASA).