Zoo service allows those film extras
Previously the cost of producing the extras that come with DVDs has been prohibitive for the on-line version so customers downloading films from the internet were only offered the basic film.
But the Sheffield-based company's new software means that popular extras such as stills, deleted scenes, exclusive interviews and behind-the- scenes footage can also be downloaded.
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Hide AdZoo's chief executive Stuart Green said Apple will be the first to offer a DVD-style experience, but it hopes to launch the service on other platforms over time.
Zoo's new software means that the typical $10,000 to $15,000 cost of putting extras on the internet version can be reduced to a couple of thousand dollars.
The group said a major Hollywood studio has already chosen to adopt
this technology for a range of catalogue titles.
Zoo told shareholders at its AGM yesterday that trading is in line with expectations.