Why it is time for Yorkshire businesses to up their 'B' game: John Rastrick

Having been through the accreditation process, we know that securing B Corp status is no easy feat. It’s a test of a company’s commitment to sustainable practices and ethical principles – and was the most rigorous and robust process I have ever put a company through. It challenges you to scrutinise every aspect of your strategy, bringing additional clarity and meaning to your mission.

While the process is no walk in the park, I think the rewards are well worth the effort.

For us, becoming a B Corp was a must. As a carbon accounting and net zero consultancy, B Corp’s key principles underpin our own purpose and values. Firstly, it demonstrates a commitment to making a tangible and positive social and environmental impact. It signifies that this commitment goes beyond words and is backed by concrete actions.

It also provides third-party verification of company performance, reinforcing credibility and authenticity. This is particularly valuable when building relationships with clients, investors, and stakeholders who value responsible business practices.

Employee engagement is another crucial aspect of being a B Corp. Increasingly, many employees are looking to work for purpose-driven organisations that reflect their personal values. Having B Corp status can help businesses attract and retain talented professionals who are passionate about ESG. It can also create a positive work culture that resonates with team members, contributing to job satisfaction and overall engagement.

And it opens up opportunities to tap into a global network of like-minded business leaders, which may open doors to collaboration, knowledge sharing, and partnerships. By connecting with other B Corps and sustainability-focused organisations, companies can gain invaluable insights and discover innovative solutions to common challenges.

Becoming a B Corp-certified company means the world to us (pardon the pun). It embodies our commitment to doing business for the greater good whilst holding us accountable. It serves as a representation of our support for our employees and the wider community.

The work doesn’t stop here - from giving back to the community, to protecting our planet, creating an inclusive working environment, to setting positive business standards – it’s an ongoing commitment. Responsible businesses will continually strive to do things better, harnessing the power of business as a force for good for employees, clients, the planet, and the people within it.

For business owners looking to make a difference in a progressive and thoughtful way, perhaps it’s time to consider upping your ‘B game’. B Corp certification offers a powerful endorsement, signalling to clients, employees and stakeholders that you mean business when it comes to making a difference.

John Rastrick is the founder and CEO of carbon accounting and net zero consultancy, Flotilla.