New Leeds marketing agency hopes to 'redefine' the agency model

Speaking about Another Concept’s launch, Mr Brook, who will lead the content marketing services, said “There are some good agencies out there, but I think far too many aren’t maximising their clients’ budgets or delivering the best possible ROI. I also think many agencies have far too many layers of account management. At Another Concept, we’re giving people direct access to experts. It means we can get work done faster, work holistically and respond to client queries in a much more timely manner.

“Ultimately, with Another Concept we just went back to the drawing board. We highlighted what we felt was problematic with the current agency model and vowed to take a new, better approach that will ensure clients get quality services without the nonsense.”

Prior to starting Another Concept, the co-founders each held senior roles at digital agencies. Members of the group have worked in both in-house positions and on a freelance basis for some of the country’s biggest brands.

Mr Hart, who leads the Digital PR service, said: “Personally, I couldn’t think of a better group of people to have around and work with here. But also I’m proud to have co-founded Another Concept, and I think I speak for all of us, when I say that we can’t wait to properly get out there into the online markets and deliver some excellent results.”