Channel 4 launches first international channels in deal with US streaming platforms
The Leeds-headquartered station is starting new channels 4 Adventure and 4 Emergency on US streaming platforms Tubi, Plex and Xumo Play.
The deal will make hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions of people in the US.
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Hide AdChannel 4’s Head of Streaming Editorial, UK & International, Alex Wall said: “Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities.
“These channels will introduce US audiences to popular shows that embody our core brand values, bringing Channel 4’s unique tone of voice and our rich British culture to the US FAST market.
"It also provides a great opportunity to further diversify our revenue streams, and with more deals in the pipeline, we’re really excited about this new chapter for Channel 4.”
The station said 4 Adventure will feature a range of reality and documentary programmes centred around survival challenges and endurance such as Shipwrecked and The Island With Bear Grylls.
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Hide AdIn contrast, 4 Emergency will give American viewers an insight into the frontline of British health and emergency response systems featuring programmes such as 24 Hours In A&E, Emergency Helicopter Medics, Emergency Rescue: Air, Land & Sea and Paramedics: On The Frontline.
The channels will go live this month.